High-quality care already exists in the form of talk therapy. The issue is that it’s too expensive for most people to access.
$50-60 billion is currently spent per year on corporate wellness spend (eg workshops, employee assistance programmes and wellbeing platforms). This spend offers little clinical value to employees and little ROI to employers. We want to redirect that budget toward high-quality, human therapy that’s valuable to the end user and offers a clear ROI for the buyer.
We’re doing that by building a service that employer can sign up to to provide high-quality talk therapy to their employees that genuinely supports them with their mental health. We’re becoming the market leader in this category by using software to make the service easier to access and cheaper to provide than the incumbents.
In short, we’re applying the classic “tech disrupter” strategy to the corporate wellness market and making sure that the spend goes on one-on-one talk therapy.
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Product history and where we’re going
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